Breast cancer is the most prevalent cancer among women in South Africa. With early detection, up to 90% of cases are treatable. But for women in impoverished regions, they often discover they are ill too late. Nicky Webb is determined to close this gap. “Women in rural communities are left behind by the healthcare system,” she says. “They face physical, economic and social barriers to accessing cancer screenings.” Hospitals and clinics are hours away from remote areas, and many of these women are farm workers who are unable to afford time off or a screening. As the volunteer director of the organisation ILoveBoobies, Webb and her team are enabling women to receive life-saving services – through workout socks.
Appealing to South Africa’s exercise aficionados, the initiative began raising funds through the sale of socks, later expanding to activewear and organising sports events. The proceeds go towards free breast cancer screenings for women in conjunction with CANSA. Travelling to farms and rural communities in the Western Cape, the team do health checks and teach women how to self-examine. This is not only bringing medical care to women in need, but creating a dialogue among them about their health and bodies. “It’s allowed them to talk about their breasts confidently and without shame,” Webb says.
Since its founding in 2016, ILoveBoobies has screened nearly 4 000 women. With plans to expand their work across the country, the team also has over 170 ambassadors. By participating in fundraisers and supporting the creation of the apparel, they are advancing equal healthcare. Five pairs of socks sold amounts to one screening, turning a former lack into an achievable reality. Early detection can save lives, and should be afforded to people no matter their background. “Every woman has the right to a full and healthy life,” Webb says.
Footage and photos by ILoveBoobies and Erin Rebecca Nel were used in the creation of this film.
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